Why email copywriting is so important
by Steve Kellas Over the past few months, we have discussed the importance of SEO copywriting and web copywriting. But, there is something I want to share with you today that will probably make your...
View ArticleEmail copywriting 101: Building a list
Last week, we discussed why email copywriting is so important to your success online. In short, email is the most widely used ‘app’ and is needed for virtually all aspects of a digital life: social...
View ArticleEmail copywriting: Writing the perfect subject line
There’s a lot of competition in that inbox, and email copywriting is what will set you apart. Email is your most valuable marketing asset and your subject line determines your success (open) or failure...
View ArticleA different way to think about email copywriting
by Steve Kellas Have your email copywriting ideas run their course for your regular newsletter? When you began, it all seemed like a dream. You wrote your customers with news and updates on what your...
View ArticleEmail copywriting: How to write a winning call-to-action
I have posted before about how to write powerful calls-to-action on webpages. In that post, I explained how with every call-to-action I write, I make sure they are: specific, use action words and make...
View ArticleFive ways to get great results from your email marketing
Email marketing is a vital component of many businesses’ wider marketing strategies, and one which can deliver results in the form of valuable conversions. Of course though, for every email that’s...
View ArticleWhat can you do to keep your email subscribers hooked?
Getting hold of people’s email addresses and their permission to contact them is just the first step of email marketing. Getting them to actually read them is the next. Once you’ve got them reading...
View ArticleYet again, research shows customers prefer email
It seems like every other month, we’re told that The Next Big Thing is the next big thing. This is especially true of the online / content marketing / social media world of today. But what is really...
View ArticleHow email copywriting fits into the email marketing lifecycle
Funnels. They’re all the rage. Sexy opt ins, pop ups everywhere, lead magnets, tripwires… but for it all to work successfully you need compelling email copywriting. Before email copywriting: you’ve...
View ArticlePower up your email marketing
Email marketing can be an incredibly powerful tool in your business’ communications arsenal. But there’s that word – ‘can’. If you just set up an email marketing campaign, tick it off your never-ending...
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